Benjamin Handradjasa President Director of Adidas Indonesia


Benjamin Handradjasa President Director of adidas Indonesia
@tuanyuda - Benjamin Handradjasa was appointed President Director of adidas Indonesia in January 2010, based in Jakarta. He reports directly to Ralph Kotterer, Managing Director, adidas South East Asia (SEA) & Pacific.


As President Director, Ben is responsible for leading adidas ongoing and aggressive expansion plans for the Indonesia business in aligned with adidas Route 2015 globally.

Ben has more than 15 years of working experience, including senior postings with both adidas local finance and operations and as part of the adidas SEA senior management team.

Before his appointment to President Director, Ben served as Chief Finance Officer (CFO) in adidas Indonesia since he joined adidas in 2007, where he led the company's finance and operation departments. This included implementing an integrated commercial strategy which is built for SEA markets.

Prior to joining adidas, Ben held the position of Finance Manager for EF in Indonesia, from 2003 until 2006 with additional responsibilities in assisting finance functions for EF Thailand.

Ben earned a Bachelor’s Degree majoring in Accounting at the faculty of Economy from University Widyatama in Bandung. He also earned his Master's Degree majoring in Finance in London, UK. Ben just recently got married and live in Jakarta with his wife.  (@tuanyuda)